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Writer's picturemarianacantini

Rethinking Business in the Face of a Global Crisis

We are at a critical juncture in our world. Climate change, once a distant concern, now affects every aspect of our lives. Record-breaking temperatures, rising sea levels, and extreme weather events are devastating communities, threatening biodiversity, and destabilizing economies. The United Nations reports that over 3 billion people are vulnerable to climate impacts, and we are losing forest cover equivalent to 10 million hectares annually—approximately the size of Portugal. The unchecked trajectory of capitalism has brought us to this point, prioritizing profits over the health of our planet and its people. The urgency of this crisis cannot be overstated.


This isn’t solely an environmental issue; it’s a human one. If we don’t act, the consequences will be irreversible. We need bold ideas, visionary leadership, and a fundamental shift in how we conduct business. The question isn’t whether change is coming but whether we will embrace it in time.


The Harvard Edge: Turning Ideas into Impact


Programs like Harvard Business School’s Sustainable Business Strategy are essential in this context. Harvard represents a powerhouse of transformative thinking. This course challenged me to look at sustainability beyond mere buzzwords, diving deep into actionable strategies that align profit with purpose. It’s about creating businesses that not only survive but thrive by addressing the most pressing challenges of our time.


The course emphasized that leadership rooted in purpose is the engine of meaningful change. We explored groundbreaking case studies, such as Unilever’s circular supply chains and Walmart’s renewable energy goals, discussing how global corporations can pivot toward sustainability while maintaining their competitive edge.


Perhaps the most profound insight was the shift from sustainability to regeneration. While sustainability often focuses on minimizing harm, regeneration requires more. It calls on businesses to repair and rebuild the ecosystems and communities they have impacted, creating a net-positive effect on the world.


The conversations we had were invigorating. Engaging with peers from the UAE, Saudi Arabia, the U.S., and the U.K. highlighted how diverse yet interconnected our challenges are. These exchanges reinforced the need for global solutions to global problems. Through global collaboration, we can truly make a difference.


How This Changes Everything for Design and Technology


As a product designer, this learning has significantly reshaped my approach to creating. Technology has immense potential to solve problems, but we often design products with a limited focus on convenience or profitability. What if we used technology as a tool for regeneration?


This perspective begins with asking the right questions:


  • Materials and Impact: Can we design with renewable resources or integrate circularity into the lifecycle of our products?

  • Energy Use: Are our products energy-efficient, and do they contribute to the broader shift toward renewable energy?

  • Accessibility and Inclusion: How can our designs empower communities while being scalable and affordable for all?

  • Long-Term Vision: Are we building for short-term gains, or are we creating solutions that will benefit future generations?


Leadership in product design means embracing Environmental, Social, and Governance (ESG) metrics to guide our work. It requires designing for longevity, scalability, and inclusivity. Moreover, it entails harnessing technology to develop solutions that are not just less harmful but actively restorative.


A Call to Action


We are the architects of tomorrow. If businesses, governments, and individuals unite with purpose, we can reverse the damage and pave a path toward a regenerative future. My experience at Harvard has demonstrated that solutions exist; they just need the right leadership, courage, and creativity to scale. The potential for positive change is immense and within our reach if we act now.


Let’s build a future where the products we create, the technologies we deploy, and the systems we design work in harmony with the planet—not against it. It’s not just about doing less harm. It’s about creating a world where business and nature thrive together.

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